Design for Culture
To nurture our Brands’ identities by preserving craftsmanship and design heritage, from scientific research to the preservation of design legacies for the benefit of future generations.
The history of our Brands is rooted in areas world renowned for their craftsmanship and design talent. By nurturing and valuing our Brands’ identities and the deep roots they have in their local communities we seek to honour and contribute to this local legacy while giving each of the Brands within our Group significantly enhanced global reach.
By preserving irreplaceable art and design heritage we hope to benefit not only our Brand’s operations, but the wider design world by safeguarding historically recognized design icons to spread their inherent benefits to millions more around the world. Through unique collaborations we seek to also inspire, and provide a platform for future generations of design talent.
As our Brands hold deep local knowledge, we prefer to act directly through them when relating to local communities, as their close links enable them to better interpret the unique needs of the territory and put in place initiatives and collaborations that help preserve local know-how and foster new ideas.
At a global level we aim to translate our commitment to preserving design into a holistic approach expressed via centralized initiatives to support young talent and encourage greater inclusivity across the design community. We do this by engaging the external community through partnerships with vocational technical schools, universities, business schools and other non-governmental institutions. We also support the local communities in which our Brands operate through volunteering activities and by promoting cultural events, exhibitions, and fairs to promote design culture and artistic movements.
As evidence of the impact of our Brands’ activities on the global design scene, over the years our Brands have been honoured numerous awards in their history, including their fifteen-time win of the most coveted award in Italian industrial design – the "Compasso d’Oro".