Ambition & Commitment
Be the global leader in luxury design with an unparalleled portfolio of complementary "love" Brands, reaching architects and final consumers through a multichannel approach.
By bringing together multiple Brands and helping each achieve their best, Design Holding is a global leader in an otherwise traditionally highly fragmented market of high-end design. With a strong cultural heritage, characterised by multi-channel distribution and diversified product categories, the Group has created a unique design hub, offering a platform with which carefully selected luxury design Brands can be accelerated to grow at scale through a well-defined strategic approach. Our strategic pillars are:
Making our Brands more attractive, better known and sought after.
Enhance and personalize the customers’ experience, getting closer to our end customer and our design community.
Expand our geographical reach, boosting our presence in markets with high growth potential and building our strong positions into mature ones.
Strengthen our leadership in high-end Contract business, providing considerable added value to the overall quality of a project in the eyes of architects, designers, and developers.
The Group’s overarching belief is that crafting beauty has to be sustainable – it is one of the key strategic assets that will enable it to become a pioneering and responsible global leader in high-end design. With a transparent approach, the Group has laid out a strong ESG strategy for the coming years, built on strong initiatives and measurable targets. The goal is to create long lasting products that help people towards a better quality of life, while reducing their environmental footprint.