Design Holding and Maison FENDI, the Italian luxury brand part of the LVMH Group, announce the launch of the joint venture Fashion Furniture Design (FF Design) to develop the FENDI Casa business. The joint venture will involve Design Holding as majority shareholder.
Thanks to the combination of design development, under the creative guidance of Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, and the unique know-how of Design Holding, FF Design will integrate all the skills and tools necessary for direct and careful management of the research and product development, marketing and distribution phases. FENDI confirms its commitment to invest in the design, creativity and savoir-faire of FENDI Casa furnishing products, through the tradition and innovation typical of the Maison, while Design Holding consolidates its leadership in the international high-end design market. Alberto Da Passano - former President of FENDI for Europe and the Middle East - has been appointed to lead the joint venture in the role of CEO. He will assume the role from July 1st, 2021.
FF Design is already developing the new FENDI Casa collections which will be released in January next year and at the 2022 Salone del Mobile. They will be available through selective retail and a network of new single-brand shops, which will also aim to offer interior design services and improve the customer experience.
Alongside this, a production company created by Design Holding will be exclusively in charge of the production of FENDI Casa branded collections. This company, based in Misinto in Brianza, will be able to enhance the skills of Design Holding in the engineering and production made in Italy for FENDI Casa products.
Gabriele Del Torchio, Chairman of Design Holding, said: "This new project, in collaboration with one of the world's greatest fashion maisons, makes us very proud. Working with an Italian fashion house synonymous of quality, experimentation and creativity, which admirably combines tradition and modernity, will give our Group the opportunity to grow and further consolidate its presence in international markets. The class and style of Fendi products, combined with Design Holding's leadership in the design market, will make this a winning partnership”.
Serge Brunschwig, Chairman and CEO of FENDI, states: “FENDI has been the first fashion House to expand to the design world in 1987 with FENDI Casa collection, and we are now pleased to enter a new era for the brand. Through this partnership, FENDI will combine its values and DNA with Design Holding unique expertise, sublimating Made in Italy and craftsmanship.”