In May 2021 Design Holding and FENDI announced the launch of the joint venture Fashion Furniture Design (FF Design) to develop the FENDI Casa business. The joint venture involves Design Holding as majority shareholder. This new strategic venture enables FENDI to collaborate with a trusted, skilled partner, to jointly manage its home segment, designing, producing, and distributing collections that reflect the most authentic spirit of the Luxury Maison, as well as Design Holding’s know-how, in a proud celebration of the Made in Italy craftsmanship.
A production company created by Design Holding is exclusively in charge of the production of FENDI Casa branded collections. This company, based in Misinto in Brianza, is able to enhance the skills of Design Holding in the engineering and production made in Italy for FENDI Casa products.
“I believe that this new phase for the Fendi Casa line encapsulates all the messages and values that we have built and amplified over the years, rendering a clear image of what we are and where we want to be.” Silvia Venturini Fendi
Designed by Silvia Venturini Fendi, the new Fendi Casa collection embraces a collaboration-driven approach, melding fashion, architecture, and craft.
Heritage, exclusivity and innovation: these are the values that inspire the community of international designers and architects who, collection after collection, continue to work together to create their own interpretation of Fendi's iconic style codes.