B&B Italia's uniqueness lies in an unrivalled blend of creativity, innovation and industrial potential. A collection of contemporary design furnishing whose premium quality marks an impressive chapter in the history of Italian design.


B&B Italia headquarters
Founded in 1966 by Piero Ambrogio Busnelli, B&B Italia stands out for its representation of contemporary culture and for its research and innovation, which has allowed the brand to create products with unique style and timeless elegance. Starting from its 50-year-long tradition in upholstered furniture, the B&B Italia collection has progressively widened the number of solutions it provides from home environments, to outdoor spaces, offices and public areas with its product range including chairs, tables, desks storage units, wardrobes, wall-systems and furnishing complements.
B&B Italia recognizes the extraordinary value of the expertise and creative inspiration of designers and architects and blends this with its own tradition of excellence in manufacturing. Over the years, B&B Italia has collaborated with the most talented and innovative professional of its time, including Afra and Tobia Scarpa, Marco Zanuso, Vico Magistretti, Mario Bellini, Gaetano Pesce, Antonio Citterio, Piero Lissoni, Patricia Urquiola, Naoto Fukasawa, Zaha Hadid, Jeffrey Bernett, Paolo Piva, Studio Kairos, Vincent Van Duysen, Barber&Osgerby, David Chipperfield , Barber & Osgerby, Doshi Levien, Michael Anastassiades and many others. Qualcosa che vale nel tempo (“Things that stand the test of time”) has been the motto of B&B Italia advertising for over 40 years. Today, as yesterday, these words encapsulate B&B Italia corporate philosophy and reveal its core values.


UP 50 by Gaetano Pesce
Over the years, the UP5_6 armchair has become an international icon with different names, from "Big Mama" to "Blow Up". The configuration of this armchair has anatomical characteristics and unmistakable anthropomorphous references. The chair is a metaphor of a large comfortable womb and recalls ancient statues of fertility goddesses.  However, it has something extra: a spherical ottoman tied to the armchair. Therefore, the image of comfort and convenience is combined with a more figurative image of a woman with a ball and chain on her foot. Gaetano Pesce explains the project as follows: "At that time, I was telling a personal story about my concept of women: I believe that women have always been unwilling prisoners of themselves. This is why I decided to give this armchair the shape of a woman with a ball and chain, a traditional image of a prisoner." 

Outdoor Collection

Mirto by Antonio Citterio

The company’s dynamic drive and creative flair lead in 2007 to the creation of a outdoor furniture collection. The goal is to bring all the qualities that have distinguished B&B Italia indoor products, such as research, technological innovation, ergonomics, creativity, quality, and comfort to the outdoors. Through its collaborations with prestigious international designers such as Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Barber&Osgerby, Doshi-Levien, Philippe Starck the collection has expanded over the last decade; every outdoor piece of furniture tells a unique story of talent and innovation.

Ayana by Naoto Fukasawa
A collection of complete and highly distinctive furnishings, from the essential to decorative designs which are always characterized by excellence. It includes a wide range of furniture: seating systems, sofas, armchairs, tables, chairs and accessories. The collections are among the most sought-after in the outdoor industry and selected for the most prestigious projects in the residential and contract sectors.

Turnkey projects

The Polaris Lounge by Studio SCB Chicago

The B&B Italia Contract Division interprets B&B Italia’s vocation to the development of new ideas in a customer-centric way . The B&B Italia Contract Division, has over forty years of experience in the supply of turnkey furnishings and finishes for the hospitality, retail, corporate and marine sectors. It is recognized by designers and investors worldwide as a partner of excellence for the outfitting and technical/executive development of hotels, residences, offices, theatres, shops, yachts and cruise ships. Among the most recent are One Thousand Museum by Zaha Hadid Architects in Miami, The Polaris Lounge by Studio SCB Chicago, the Bulgari Hotel in Shanghai, Beijing, Milan by Antonio Citterio Patricia Viel, The Retreat at Blue Lagoon Iceland by Basalt Architects and Design Group Italia, the Aman Canal Grande in Venice and a series of other prestigious international projects in the hospitality, high-rise residential and office sectors.

Key Figures

  • 28


  • 60+


  • 800+

    dealers worldwide